AI Insights · Timothy · October 2023
Top 5 Educational Games on iOS in Kenya Q3 2023
Explore the performance of the top 5 educational games on iOS in Kenya during Q3 2023, highlighting trends in downloads, revenue, and active users.
The third quarter of 2023 has been an interesting period for educational games on the iOS platform in Kenya. Here, we take a closer look at the performance of the top 5 educational games: Lingokids - Play and Learn, Keiki Learning games for Kids, Khan Academy Kids, Dave and Ava Learn and Play, and LooLoo Kids - Nursery Rhymes. The data comes from Sensor Tower, and more insights can be found on their platform.
Lingokids - Play and Learn saw a notable increase in its weekly revenue, peaking at approximately $699 in the week of August 28. Weekly downloads fluctuated, reaching a low of 87 in late July and stabilizing around 121 by the end of September. Active users showed a slight decline mid-quarter, from 716 in late June to 614 by the end of September.
Keiki Learning games for Kids demonstrated a moderate but steady increase in weekly revenue, which peaked at $80 in the final week of September. Downloads showed a similar upward trend, with a significant increase to 62 downloads in the same week. Active users also grew steadily, reaching 47 by the end of the quarter.
Khan Academy Kids had no revenue during this period but maintained a relatively stable number of weekly downloads, peaking at 61 in late June and then hovering around 7 downloads towards the end of September. Active users saw a gradual decline from 171 in late June to 93 by the end of September.
Dave and Ava Learn and Play experienced relatively low revenue, with a high of $53 in late July. Downloads were modest, peaking at 29 in late August. Active users increased from 35 in late July to 37 by the end of September.
Finally, LooLoo Kids - Nursery Rhymes had a peak revenue of $38 in late June, with a general decline towards the end of the quarter. Downloads remained low, with a slight peak of 16 in late July and mid-August. Active users were relatively stable, maintaining around 41 to 48 throughout the quarter.
These trends provide valuable insights into the educational games market in Kenya, showcasing varying degrees of engagement and monetization. For a more detailed analysis, visit Sensor Tower.
